Professional Summary
Content strategist and copywriter with 15+ years of leadership experience, specializing in AI-enhanced content creation, brand storytelling, and data-driven copy optimization.
Proven track record generating 35K+ organic views through strategic content and driving 20% sales growth through targeted email campaigns.
Core Skills
Copywriting & Messaging
-Conversion Copywriting
-Email Copy
-Brand Messaging
Content Strategy & Optimization
-SEO Copywriting
-Long-Form Content
-Voice & Tone
AI & Tools
-AI-Enhanced Copywriting
-Prompt Design
-Google Analytics
Experience
QUALITY CONTROL COORD. & AVOCADO PROGRAM LEAD
Performance Foodservice- Oakwood, GA Nov. 2021 - Present
Performance Foodservice- Oakwood, GA Nov. 2021 - Present
Wrote and managed the Fresh Focus weekly email campaign highlighting top-quality fresh produce, seasonal insights, and educational content for 200+ sales reps.
Crafted compelling copy and visuals to increase internal product knowledge and help drive sales engagement. Directly contributed to 20% growth in sales from previous year.
Partnered with sales leadership to align quality insights with weekly promotional planning and customer-facing messaging.
FREELANCE CONTENT WRITER
Space Cow Media - Remote Apr. 2023 - Apr. 2025
Space Cow Media - Remote Apr. 2023 - Apr. 2025
Produced 40+ strategic content pieces on product analysis and competitive insights for a passionate niche market.
Drove 20K+ targeted organic views across niche content using data-driven keyword research and audience segmentation.
Maintained consistent brand voice across weekly editorial cycles while meeting tight publishing deadlines.
EARLY CAREER LEADERSHIP AND OPERATIONS
Multiple- Georgia, US Sep. 2005 - Nov. 2021
Multiple- Georgia, US Sep. 2005 - Nov. 2021
Accumulated 15+ years of progressive leadership experience in operations, compliance, and process optimization across regulated environments.
Completed 300+ hours of formal leadership, compliance, and emergency-response training, applying structured procedures in high-accountability operational environments.
Authored and maintained hundreds of detailed reports, logs, and operational documents used for audits, leadership review, and decision-making across multiple organizations.
Personal Content Creation Projects
Author and content strategist for Futureproof Directive, publishing 20+ original articles on AI-enabled content strategy, including case studies, prompt frameworks, and workflow automation guides.
Co-host and scriptwriter for Siblings in Cardboard weekly podcast, developing episode frameworks, show notes, and audience engagement content (100+ episodes, 10K+ cumulative views).
Created, filmed, edited, and optimized 14+ educational scripts for YouTube Shorts on AI prompting, generating 15K+ organic views with 80%+ engagement.
Education
B.S. Digital Marketing
Full Sail University (March 2026)
Full Sail University (March 2026)
-Focus areas: AI integration, branding, content strategy, and digital analytics.
-GPA: 4.0
-3x Course Director Award Winner
Certifications
~AI Data Strategy
~Generative AI
~Google Analytics (2025-2026)
~Microsoft Copilot. (Prompt Writing & Productivity)
~NSCS Member
~Prompt Engineering & Design
~Python Basics
~Responsible AI Foundations
Accomplishments
4.0 GPA in the B.S. Digital Marketing program at Full Sail University while working full-time and raising a family.
Inducted into the National Society of Collegiate Scholars for top tier academic performance and leadership potential.
Earned multiple Course Director's Awards for consistent academic excellence and course distinction.
Selected among national competition for Step UPP Leadership program, completing structured training in produce industry operations, leadership, and professional development.
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