Futureproof Systems Pitch Deck
Innovative Business Solutions
Overview & Objective
For this project, I developed a full investor pitch deck and recorded a narrated presentation for my micro-business, Futureproof Systems.
For this project, I developed a full investor pitch deck and recorded a narrated presentation for my micro-business, Futureproof Systems.
The goal was to translate customer research, market opportunity, and financial strategy into a clear, investor-ready narrative.
What I Built
• Defined the business model, service structure, and revenue strategy
• Conducted market research and competitive positioning analysis
• Developed financial projections and pricing structure
• Created a complete investor pitch deck with supporting visuals
• Delivered a recorded presentation communicating the business opportunity
• Conducted market research and competitive positioning analysis
• Developed financial projections and pricing structure
• Created a complete investor pitch deck with supporting visuals
• Delivered a recorded presentation communicating the business opportunity
What I Demonstrated
This project demonstrates my ability to synthesize research, define strategic positioning, and communicate business concepts clearly.
This project demonstrates my ability to synthesize research, define strategic positioning, and communicate business concepts clearly.
It reflects my ability to translate ideas into structured, actionable business strategy supported by evidence and financial reasoning.
Content Performance Analysis:
Card Gamer Statistical Study
Card Gamer Statistical Study
Data Visualization
Overview & Objective
For this project, I conducted a statistical analysis of article performance using real production data from Card Gamer.
For this project, I conducted a statistical analysis of article performance using real production data from Card Gamer.
The goal was to identify which types of content delivered the strongest audience reach and return on investment, and to demonstrate how statistical analysis can guide editorial and marketing decisions.
What I Built
• Collected and organized real article performance data
• Created original charts comparing reach, cost efficiency, and content category performance
• Analyzed relationships between topic focus, audience response, and cost effectiveness
• Delivered a narrated presentation explaining findings and strategic implications
• Collected and organized real article performance data
• Created original charts comparing reach, cost efficiency, and content category performance
• Analyzed relationships between topic focus, audience response, and cost effectiveness
• Delivered a narrated presentation explaining findings and strategic implications
What I Demonstrated
This project demonstrates my ability to analyze real-world performance data, extract actionable insights, and communicate those findings clearly.
This project demonstrates my ability to analyze real-world performance data, extract actionable insights, and communicate those findings clearly.
It reflects how I approach marketing decisions through measurable evidence rather than assumptions.
Analytics for Growth -
Fathom Implementation Tutorial
Fathom Implementation Tutorial
Digital Analytics and Reporting
Overview & Objective
For this project, I developed a multimedia analytics tutorial recommending Fathom Analytics for Legend Story Studios, focusing on how the platform could support measurable growth and executive decision-making.
For this project, I developed a multimedia analytics tutorial recommending Fathom Analytics for Legend Story Studios, focusing on how the platform could support measurable growth and executive decision-making.
What I Built
• Reintroduced the company’s business goals and defined success metrics
• Aligned those goals with Fathom’s features and reporting capabilities
• Demonstrated the interface and implementation process in a recorded tutorial
• Framed analytics in terms of ROI and strategic value rather than technical complexity
• Reintroduced the company’s business goals and defined success metrics
• Aligned those goals with Fathom’s features and reporting capabilities
• Demonstrated the interface and implementation process in a recorded tutorial
• Framed analytics in terms of ROI and strategic value rather than technical complexity
What I Demonstrated
This project shows my ability to connect analytics tools to business outcomes and communicate their value clearly to non-technical stakeholders.
This project shows my ability to connect analytics tools to business outcomes and communicate their value clearly to non-technical stakeholders.
Display Advertising Creative Brief
Display Advertising and Email Marketing
Display Advertising and Email Marketing
Overview & Objective
For this project, I developed a full creative brief to guide the design and execution of a display advertising campaign.
For this project, I developed a full creative brief to guide the design and execution of a display advertising campaign.
The brief defined the campaign’s goals, target audience, messaging strategy, and visual direction to ensure alignment between marketing objectives and creative execution.
What I Built
• Defined measurable campaign goals and performance objectives
• Identified target audience demographics, behaviors, and geographic focus
• Analyzed competitive positioning and differentiation opportunities
• Established messaging priorities, communication channels, and design direction
• Created a structured brief to guide designers and ensure strategic consistency
• Defined measurable campaign goals and performance objectives
• Identified target audience demographics, behaviors, and geographic focus
• Analyzed competitive positioning and differentiation opportunities
• Established messaging priorities, communication channels, and design direction
• Created a structured brief to guide designers and ensure strategic consistency
What I Demonstrated
This project demonstrates my ability to translate marketing strategy into actionable creative direction, ensuring campaigns are built with clear objectives, defined audiences, and measurable outcomes.
This project demonstrates my ability to translate marketing strategy into actionable creative direction, ensuring campaigns are built with clear objectives, defined audiences, and measurable outcomes.
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Personal Brand Video
Project and Portfolio I - Personal Branding
Project and Portfolio I - Personal Branding
Overview
This project required creating a personal brand video designed to communicate my professional story, positioning, and value to a defined target audience.
This project required creating a personal brand video designed to communicate my professional story, positioning, and value to a defined target audience.
What I Built
• Scripted and recorded a narrative-driven personal brand video
• Defined my value proposition, strengths, and professional direction
• Structured the video to connect personal experience with professional capability
• Delivered a clear call-to-action directing viewers to connect with me professionally
• Scripted and recorded a narrative-driven personal brand video
• Defined my value proposition, strengths, and professional direction
• Structured the video to connect personal experience with professional capability
• Delivered a clear call-to-action directing viewers to connect with me professionally
What I Demonstrated
This project demonstrates my ability to communicate positioning clearly, translate experience into narrative, and present myself professionally through strategic multimedia content.
This project demonstrates my ability to communicate positioning clearly, translate experience into narrative, and present myself professionally through strategic multimedia content.
